Which statement describes Management Principle 6?

• A. Engage the best talent around the world, establish a unique corporate identity, develop products and business style that will stand as #1 in the eyes of young consumers, and become global in the truest sense of the word.
• B. Respond to customer needs, and create new customers.
• C. Maintain your autonomy, and never let any other company take control.
• D. Look reality straight in the eye, adapt to the times, and actively evolve.

Answer: (A)

Management Principle 6 is about building a globally oriented organization by attracting top talent from around the world, establishing a distinctive corporate identity, and developing products and a business style that aim to be seen as number one by young consumers, while pursuing true global reach. This combination links who the company recruits, how it brands itself, and what it creates for a specific demographic to drive genuine worldwide leadership, not just local success. The other statements touch on valid business practices—responding to customer needs, preserving autonomy, or adapting to changing realities—but they don’t convey the full emphasis on global talent, a unique brand identity, and youth-focused leadership that Principle 6 highlights.