Which principle focuses on setting clear goals, targets, and a sense of purpose for individuals, teams, and the company?

• A. Be your own harshest critic; strive to improve and renew yourself.
• B. Focus on the cross-sectional projects, and remember that the company exists to get work done, and its employees and business partners are all there to give customers what they want.
• C. Make sure each individual employee, each team, and the company as a whole all have clear goals, targets, and a sense of purpose.
• D. Hold both employees and the business itself to the highest moral standards.

Answer: (C)

Setting clear goals, targets, and a sense of purpose across individuals, teams, and the whole company creates a unified direction and motivation. When everyone knows what they’re aiming for and why it matters, work can be prioritized, collaboration improves, and performance with accountability follows. This principle literally anchors how people and groups contribute to the organization’s mission, making it the best fit for the description.

The other ideas emphasize self-improvement, delivering customer value, or maintaining high ethics, which are important but don’t specify aligning goals and purpose across all levels in the way this principle does.