Which principle calls for holding both employees and the business to the highest moral standards?

• A. Develop new projects that work in synergy with each other, and become the leader in the field.
• B. Life wear
• C. Discriminate against no one for reasons of race, nationality, age, gender, or sexual orientation.
• D. Hold both employees and the business itself to the highest moral standards.

Answer: (D)

This question tests ethical standards and accountability within a organization. The idea is that integrity isn’t limited to individuals; the company as a whole should operate with honesty, fairness, and responsibility, and both employees and the business must be held to the same high moral standards. The statement that directly articulates this broad commitment—holding both people and the company to the highest moral standards—best captures that expectation, because it expresses a unified standard of conduct across the entire organization, ensuring consistent ethical behavior and trust. The other options touch on related ideas—strategic collaboration, everyday product concept, and anti-discrimination—but none state the comprehensive, organization-wide moral obligation as clearly as the chosen principle.