Which policy states customers are the top priority?

• A. Customers are always the top priority
• B. Customers always come first
• C. Keep the sales floor clean
• D. Sustainability

Answer: (B)

Prioritizing customers in every interaction is the idea being tested. The phrase "Customers always come first" communicates a single, universal rule that guides all actions: customer needs take precedence over everything else. With this clear directive, staff know to listen first, offer useful options, and resolve issues promptly because keeping the customer satisfied shapes the moment’s outcome. This focus builds trust, encourages repeat visits, and strengthens the brand’s reputation.

The other options touch on important responsibilities—store cleanliness relates to presentation and safety, and sustainability reflects broader values—but neither directly states that the customer is the top priority in every decision. The phrasing used here offers a straightforward, action-oriented standard that teams can apply consistently.