Where should a product feature POP be installed?

• A. Right Side
• B. Left Side
• C. Front End
• D. Right/Far End

Answer: (D)

Pop displays are most effective when they capture attention at a point in the shopper’s path where a decision is about to be made. The far end of an aisle, placed on the right side, sits at a prime spot where customers have finished scanning the main shelf and are moving toward the next section. This end-of-aisle or end-cap placement creates a natural visual stop, stands out from adjacent products, and increases the chance of an impulse purchase because it’s encountered toward the end of the browsing moment.

Placed at the front end, a display can be too early in the journey and may get lost among other promotions or items the shopper hasn’t decided on yet. A left-side placement can be less noticeable depending on sightlines and traffic flow. The right/far end leverages typical movement through the store to maximize visibility and impact.