What is the recommended practice for price visibility on displays?

• A. Place price tags on the floor
• B. Hide price tags
• C. Make the price tags visible so customers know the price
• D. Post price signs on the wall

Answer: (C)

Make price visibility a priority so customers can know the cost as they view the item. When prices are clearly displayed at the point of display, shoppers don’t have to hunt for the price or guess, which speeds decision-making and builds trust that you’re transparent about what things cost. Clear pricing helps customers compare options quickly within a display, reducing hesitation and the chance of abandoning a potential purchase.

To be effective, price tags should be easy to read—large enough font, high contrast, and placed near or on the product or its display card so the price stays tied to the item. Prices should be kept up to date to avoid mismatches and customer frustration.

Placing price tags on the floor is impractical and easy to miss. Hiding price tags defeats the purpose and leads to dissatisfaction or distrust. Posting price signs on the wall can be useful for overall signage, but the price must be clearly associated with the specific item, so customers don’t have to search for it. The central idea is that the price is clearly shown where the customer is looking at the product.