What is the primary goal of the Help-Yourself Method?

• A. To constrain customer shopping to staff-led processes
• B. To create a shopping floor where customers can shop freely, with staff explanations as needed
• C. To reduce staff explanations to zero
• D. To increase stocking of self-checkout kiosks

Answer: (B)

At the heart of this method is giving customers freedom to explore and shop on their own while having access to staff explanations as needed. It supports autonomy and confidence, letting customers make decisions while knowing help is available for questions, product features, or guidance when they want it.

That’s why the option describing a floor where customers can shop freely, with staff explanations as needed is the best fit. It isn’t about forcing staff-led processes, it isn’t about eliminating explanations entirely, and it doesn’t center on simply increasing self-checkout kiosks.