What is the best position when approaching customers?

• A. Position within peripheral vision
• B. Right in front of customers
• C. Directly behind customers
• D. Directly next to customers

Answer: (A)

Approaching customers in a way that respects personal space while staying approachable is key. The best position is to stay within the customer’s peripheral vision. This means you’re visible and can be ready to help, but you’re not occupying their immediate space or interrupting their browsing. When you’re in their peripheral view, you can gauge interest—if they glance toward you or pause near a product, you can step in with a friendly greeting and offer assistance. If they don’t signal readiness to engage, you back off and let them continue shopping.

Being directly in front can feel blocking or confrontational, making the customer feel rushed. Standing directly behind them can be unsettling or invasive, like you’re following them. Being right next to them can crowd their space and make the shopping experience uncomfortable. By staying in the peripheral area, you maintain accessibility and respect, making it easy to transition to a helpful offer at the right moment.