What are the two points where the company directly contacts customers?

• A. Marketing and social media
• B. Head office and board
• C. Product and stores
• D. Logistics and packaging

Answer: (C)

This question focuses on where customers directly experience and interact with the brand. The two main touchpoints are the product itself and the stores. The product is the item customers buy and use, while the stores are where customers meet staff, receive service, and see how the brand feels in person. Marketing and social media are important channels that reach customers, but they’re not the immediate product- and store-based interactions. Internal functions like head office and board operate behind the scenes, and logistics and packaging are parts of delivering goods rather than the primary customer-facing contact points.