Price POP should be installed on the center of the fixture, specifically on which option?

• A. Center of the fixture, specifically on the first shelf above the products
• B. Center of the fixture, specifically on the fourth shelf or the shelf where the products change
• C. Center of the fixture, on the back panel
• D. On the floor near the entrance

Answer: (A)

The key idea is to place price information where it’s most visible and easy to associate with the product. Centering the Price POP keeps it in the shopper’s focal area as they approach and face the display. Placing it on the first shelf above the products links the price directly to what’s on that shelf, so the price is read in context with the item and read quickly without scanning multiple levels. This positioning supports faster decision-making and reduces misreading.

Choosing other spots is less effective: the back panel is often out of sight for someone standing in front of the fixture, the fourth shelf or the shelf where products change can be less noticeable or cause confusion, and placing it on the floor near the entrance isn’t tied to a specific product and can create clutter or distractions.